What is Social Media Storytelling? via @PostAdvertising
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?Simon Morrisey-Brown's insight:This article explains what i believe to...
View ArticleSmartphone and Social Media Usage: Men vs. Women (Infographic)
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends,...Simon Morrisey-Brown's insight:I found...
View ArticleNike, Snickers and Fosters have created powerful integrated campaigns – so...
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be doneSimon Morrisey-Brown's insight:I...
View ArticleHow To Use Brand Ambassadors To Drive Social Media Success
Whether you're the CMO of a Fortune 500 company or the webmaster of your burgeoning startup's website, social media efforts will be critical to your busine (How To Use Brand Ambassadors To Drive...
View ArticlePractical Guide to Social Media Marketing
Social Media Marketing is growing Research by Forrester suggest that the average marketing spend invested in social media will grow by 34% for the next 5 yearsSimon Morrisey-Brown's insight:A...
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